Festival calendar
Every festival for the next twelve months: the date, what the day means, a post idea that fits a local shop, when to post, and the greeting in English, Hindi and Telugu.
In 3 days
Vijayadashami: good wins over evil — Rama over Ravana, Durga over Mahishasura. A day for fresh starts and new purchases.
Post idea
When to post
Ideas and examples: Dussehra posts for sweet shops
In 22 days
The festival of lights: light over darkness, homecoming, Lakshmi Puja and new accounts. Dhanteras, two days earlier, is the big buying day for gold, silver and new utensils.
Post idea
When to post
Ideas and examples: Diwali posts for cafés · Diwali posts for jewellers
The birth of Jesus, celebrated across India with plum cake, midnight mass, lights and family lunches.
Post idea
When to post
A clean slate: resolutions, parties and first visits of the year.
Post idea
When to post
The harvest festival as the sun enters Capricorn: kites in Gujarat, Pongal in Tamil Nadu, Sankranti across the Telugu states, til-gud in Maharashtra.
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When to post
The day India’s Constitution came into force. Dignified, proud, and not a day for gimmicks.
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When to post
A day for couples, and increasingly for friends and family too.
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When to post
A night of devotion to Shiva: fasting, temple visits and staying awake through the night.
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When to post
International Women’s Day.
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When to post
· Expected — depends on the moon
The end of Ramadan: prayers, new clothes, sheer khurma and visiting family.
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When to post
The festival of colours and the arrival of spring, with Holika Dahan the night before.
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When to post
New Year for the Telugu and Kannada states (Ugadi) and Maharashtra (Gudi Padwa): ugadi pachadi with its six tastes, new beginnings and new purchases.
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When to post
A day to thank mothers, celebrated on the second Sunday of May.
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When to post
· Expected — depends on the moon
The festival of sacrifice and sharing: prayers, feasts and giving to others.
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When to post
A day to thank fathers, on the third Sunday of June.
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When to post
India’s independence in 1947. Proud and dignified.
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When to post
Siblings: a sister ties a rakhi, a brother promises to look out for her.
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When to post
· August 24 (Smarta) or 25 (ISKCON)
The birth of Krishna at midnight: fasting, bhajans, dahi handi and makhan-mishri.
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When to post
Ganesha’s birth and a ten-day festival of new beginnings, ending with the immersion on Anant Chaturdashi.
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When to post
Mahatma Gandhi’s birthday: simplicity, truth and non-violence. A dry day across India.
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When to post
Vijayadashami: good wins over evil. A day for fresh starts and new purchases.
Post idea
When to post
Ideas and examples: Dussehra posts for sweet shops
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